While Los Angeles theatres are constantly debating the impact and importance of 99-seat theatres, its fellow small to mid-size theatres in New York are demonstrating their worth. A group of off-Broadway producers, theater owners, and other industry executives are releasing the first study of off-Broadway’s economic impact on New York City. The report, released by the Off Broadway Alliance, found that shows produced in theaters with fewer than 500 seats bring more than $461 million in direct and indirect revenue. The impact is small in comparison with the Great White Way, which contributes $5.1 billion to the economy. But the numbers show that off-Broadway is a greater economic force than a number of other local attractions. Off-Broadway productions were attended by 1.7 million more people than visited the Empire State Building, 1.2 million more than visited the Statue of Liberty, and 2 million more than Coney Island, according to the report.
Off-Broadway Gets Its Turn in the Economic Spotlight
by Janet Thielke | June 29, 2009
Posted in News
